About AI RiskWise
AI RiskWise was founded on one observation: the best advisors in the industry are spending too much of their day on work that does not require their expertise. We are building the digital colleagues that give them that time back, under the governance standards their firms require.
Why we started
We spent years inside the European insurance and financial advisory market. We saw the same pattern everywhere: advisory firms growing, regulation increasing, and the available hours in a day staying exactly the same.
The result was predictable. Post-meeting admin kept expanding. Documentation requirements kept rising. And the most experienced advisors, the ones generating the most value, were the ones losing the most time to work that did not need their judgment.
We also watched firms try to solve this with generic AI. Most stalled. Not because the technology did not work, but because nobody could answer the questions that compliance, IT, and leadership needed answered before anything went live.
AI RiskWise was built to answer those questions first, and then deliver the capacity.
The questions firms kept asking
Our point of view
01
The advisor does not need another dashboard or another piece of software to manage. They need a colleague, something that takes work off their plate and delivers a result they can review and use. That distinction shapes how we design, how we price, and how we talk about what we do.
02
In regulated advisory, the first AI deployment is the one that sets the precedent. If it goes wrong, unclear data handling, uncontrolled output, no governance documentation, it poisons every AI conversation that follows. We designed AI RiskWise so that compliance, IT, and leadership can evaluate the first digital colleague with full confidence.
03
Our digital colleagues produce output. The advisor reviews it, approves it, and uses it. Nothing is finalized without human judgment. This is not a constraint we accept reluctantly, it is a design principle we believe in.
Our direction
We believe every financial advisory firm will eventually work with multiple digital colleagues, each one handling a different part of the client lifecycle. Post-meeting documentation is where the pain is most acute and the value is most immediate, which is why we started there.
But the operating model we are building extends beyond meetings. Each next colleague can be introduced in the same controlled way: start small, prove the value, expand from a position of confidence.
We are not building a platform in search of use cases. We are building colleagues one at a time, each one earning its place in the firm before the next one arrives.
Who we are
AI RiskWise was not founded by technologists looking for a market. It was founded by people who spent their careers in financial advisory and saw firsthand what needed to change, and what needed to stay the same.
Co-Founder & CEO
Joop spent more than twenty years in the European insurance market, building commercial operations, navigating regulatory change, and helping advisory firms scale compliantly. He has held senior commercial and regulatory roles across the industry and is personally approved by both DNB (De Nederlandsche Bank) and the AFM (Authority for the Financial Markets), the two regulatory bodies that oversee financial services in the Netherlands. He studied at Harvard Business School. Joop founded AI RiskWise because he saw the firms he worked with struggling with the same constraint: their best advisors were spending too much time on documentation and too little time on advice. He understood that any solution would need to pass the tests that compliance, risk, and IT would set, and built the company around that reality.
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Co-Founder & CTO
Bjorn is a technology strategist and builder with a track record of translating emerging technology into products that work in practice. He has led product and technology teams through multiple cycles of adoption, from early experimentation to production-grade deployment, and brings a sharp focus on what separates a demo from a product that regulated organizations can actually rely on. At AI RiskWise, Bjorn is responsible for the product, the architecture, and the governance framework that underpins everything the platform does. He designed MeetingWise to meet the requirements that financial advisory firms set for data handling, model control, and output reviewability, not as afterthoughts, but as foundational design decisions.
View profileHow we work
Client data is never used to train models. The intelligence your firm builds with our digital colleagues stays with your firm.
EU data residency, European models, no dependency on non-EU AI infrastructure. This is not a US product with a European wrapper.
We are not locked into a single AI provider. If a better model becomes available, more accurate, more efficient, more compliant, we can adopt it. You never get stuck.
Our governance documentation, Trust Center, and full product are available for your team to evaluate before you spend a euro. We build trust through transparency, not through sales pressure.
See how MeetingWise works, review the Trust Center with your compliance team, or talk to us directly.